Leads are prospects brought to your website via the funnel marketing strategy to be converted into valued customers. Our team of experts will help your company turn a lead into a customer.
A lead is any person who shows some kind of interest in a company’s products or services.
Leads are part of the broader lifecycle that consumers follow as they transition from visitor to customer. Not all leads are created equal (and they are not equally qualified). There are different types of leads depending on how qualified they are and what stage of their life cycle they are in.
Lead generation is the process of attracting strangers and prospects and turning them into someone who has shown interest in your company’s products or services. Some examples of lead generators are resumes, blog posts, coupons, live events, and online content.
Once you have all of these elements put together, you can use your various advertising channels to drive traffic to your landing page and generate leads.
First, a visitor discovers your company through one of your marketing channels, e.g. B. Your website, blog or social media page.
That visitor then clicks your call-to-action (CTA) - an image, button, or message that encourages website visitors to take action.
This CTA takes your visitor to a landing page, which is a webpage that collects lead information in exchange for an offer.
Once you're on the landing page, your visitor will fill out a form in exchange for the offer. Voila! You have a new lead.
Content is a great way to drive users to a landing page. Typically, you create content to provide useful, free information to visitors. You can include CTAs anywhere in your content – inline, at the bottom of the post, in the hero, or even in the side panel. The happier a visitor is with your content, the more likely they are to click your call-to-action and go to your landing page.
Email is a great place to reach people who already know your brand, product, or service. It is much easier to get them to act since they are already subscribed to your list. Email is usually a little confusing. So use CTAs with a compelling copy and eye-catching design to grab your subscriber’s attention.
Social media platforms make it easy to direct your followers to action, from the swipe-up option for Instagram stories to Facebook bio-links to small URLs on Twitter. You can also promote your offers in your social posts and include a call-to-action in your label. For more information on social media campaigns, see this post.
There are many barriers to selling that you can remove by offering trials of your product or service. Once a prospect uses your product, you can use additional offers or resources to encourage them to buy
Referral or word of mouth marketing is useful for lead generation in other ways. Regardless of which channel you use to generate leads, you want to drive users to your landing page. As long as you’ve created a landing page that converts, the rest will take care of itself.
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